2 minutes with Trine Gay
Occupation: General Manager/Owner
Business: Burnbrae Wines
Lives: Mudgee, NSW
Tell us about Burnbrae and what makes it special?
Andy (my husband) and I love enjoying wine with our friends and family, creating stories and capturing moments that won’t be forgotten. Since coming into the business, we have wanted this concept to be adopted through the entire Burnbrae experience and I think we have done just that.
Burnbrae is fun and relaxed, and a place that you’ll want to keep coming back to. People can get the experience when they visit us in Mudgee, sip our wine at a restaurant, or choose it off a bottle shop shelf.
How was the transition for you from running your own marketing consultancy to running a winery?
I spent time coming back to Burnbrae when Dad needed help, so we were already involved in the business before making the big move. However, I feel that Burnbrae is so much more liberating than my marketing consultancy because Burnbrae is my own brand, and watching and being a part of something that is continually growing is so exciting. My consultancy worked on everybody else’s brand, so I didn’t have as much emotional attachment as I do with Burnbrae.
Since taking over the business from Dad, we spent the first year just getting our heads around it all and then we started to make some changes, including the labels, branding, marketing, events, and building the overall “Burnbrae experience”.
What makes Mudgee such a unique food & wine region?
There’s so many things that make Mudgee such a great food and wine destination, but I think the winning factor is the small community feeling. You can meet those behind the business who are doing the hard yards – owners, winemakers, etc. Everyone supports each other, which is such a great thing. If you don’t enjoy one wine/winery, people will recommend somewhere that you might like without hesitation.
We love the illustrations and characters of your wine labels, who creates the images and words for these?
It took us a long time to find the right people to work with however when we found them it was like we always knew them. The Accompany Group is made up of the ever so lovely Kate Moore, project manager, and Linda Jukic, the amazing creative designer.
The inspiration for the labels came about by the amount of time we all spent together, and Linda just liked the way stories were told and how much passion we have for the winery, which is why all of our wines have a beautiful story connecting us back to Burnbrae. The label design is like a cover of a book – heading, subtitle, hero image and the blurb.
Coming into Spring now, what are you drinking?
It’s definitely time for some bubbles, and our Twinkle Toes Cuvee is one that is very easy drinking and perfect for any occasion. I also can’t go past a classic G&T when it starts to warm up and a Burnbrae 548 Lager after a long day working at Tunes@Burnbrae on Sundays.
24 hours in Mudgee where should we eat and drink?
That’s a tough one – there’s so many great places to go!
Breakfast and coffee – Parkview Hotel and/or The Coffee House, Lunch – Alby & Esther’s, Dinner – a degustation at Pipeclay Pumphouse, After dinner – Oriental Hotel and/or Roth’s Wine Bar, In between meals – Burnbrae Wines, Rosby Wines, Huntington Estate, Logan Wines, Baker Williams Distillery, Sunday Session – Pizza Sundays at Burnbrae
Follow Trine and the Burnbrae team on Instagram @burnbraewines